Big data is what organizations know about people. Little data is what we know about ourselves. If you want to build loyalty, spend less time using data to tell customers about you, and spend more time telling them something about themselves.
Narrative
Discover how to create a narrative that energizes your executives, inspires employees, excites partners, and attracts customers.
Thinking Styles, Styles-Featured
You've probably taken personality tests like Myers-Briggs. But how useful are they day to day? It turns out understanding how people think is more useful than knowing their personalities. Discover a new way of thinking about thinking.
Orbit
What does brand loyalty mean in a digital age? It’s not enough to have repeat transactions. You need reciprocity, advocacy and an ongoing relationship built around a shared purpose. How? With gratitude.
Unlearn
Do you have an innovative idea or solution? Your value proposition won’t be enough to persuade buyers or users. You need to give them a new mental model. Learn the three steps to Shift Thinking.
