You've probably taken personality tests like Myers-Briggs. But how useful are they day to day? It turns out understanding how people think is more useful than knowing their personalities. Discover a new way of thinking about thinking.
What does brand loyalty mean in a digital age? It’s not enough to have repeat transactions. You need reciprocity, advocacy and an ongoing relationship built around a shared purpose. How? With gratitude.
Do you have an innovative idea or solution? Your value proposition won’t be enough to persuade buyers or users. You need to give them a new mental model. Learn the three steps to Shift Thinking.
Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.
You don't have to be a Silicon Valley startup to have a platform strategy and harness network effects. Just connect the five different types of capital.
Everyone these days is looking for a disruptive business model. But a business model is only one part of the equation. Equally important is the mental model behind the business model, as well as a measurement model for both.
Exponential growth requires an exponential mindset. Incremental is satisfied with 10% better. Exponential is out for 10X and something fundamentally different.