You've probably taken personality tests like Myers-Briggs. But how useful are they day to day? It turns out understanding how people think is more useful than knowing their personalities. Discover a new way of thinking about thinking.
What does brand loyalty mean in a digital age? It’s not enough to have repeat transactions. You need reciprocity, advocacy and an ongoing relationship built around a shared purpose. How? With gratitude.
Do you have an innovative idea or solution? Your value proposition won’t be enough to persuade buyers or users. You need to give them a new mental model. Learn the three steps to Shift Thinking.
Does the funnel still work in a digital, social, mobile age? The funnel and Customer Decision Journey aren’t going away, but the buying process is no longer linear. We need new models of customer engagement that allow us, as marketers, to enable and empower, not just persuade and promote.
We live in a time of profound disruption and accelerating change. Every aspect of society is in flux. How do we make sense of these changes? What does it mean for leaders, organizations and communities?
What are the two most important principles for marketers looking to engage customers and grow revenue in the digital and social age? 1) Empower your customers to be brand advocates and 2) Treat your entire organization as your marketing team.
Most leaders think of purpose as a purpose for. But what is needed is a purpose with. Developing a shared purpose is the critical for connecting with customers and employees in the social age.
How Nike, Kraft and other brands are following the principles of a gift economy to drive real customer engagement on social media—and why you can’t pay your movers with pizza and beer.