To keep up with the pace of innovation and stay relevant to customers, top Silicon Valley marketers share the importance of the seven P’s of platforms: people, participate, personalize, product, process, pay, and partner.
We normally think of insurgency in a political context, but today’s digital technologies are creating a similar dynamic in business. If you fail to listen, engage, and involve your customers—customers who are now co-creators and collaborators—you may find yourself with a customer insurgency on your hands.